A Private Lash Studio in Bird Rock, La Jolla
How am I different?
Free Lash Bath with every Appointment
Free After Care Kit for all New Guests
Memberships Available
Esthetician for 10+ Years
Never Received less than a Five-Star Review
Lashes should make your life easier,
not complicate it.
Simple, straightforward booking.
Just select your preferred lash style and how long it's been since your last fill — I'll handle the rest. New guest fills are always welcome.
Honest, tasteful recommendations.
Come in with whatever look you have in mind — I'll always give you my honest, professional read on what will achieve it best and keep your natural lashes healthy. If there's a better option for your specific lashes, we'll talk it through at your appointment.
Cared for, every visit.
Every appointment includes a lash bath, and new guests receive a complete aftercare kit.
Built for consistency.
You're rebooked before you leave. Reminders are sent for you. All-inclusive memberships are available for guests who want their lash care fully managed.
Established 2021. Esthetician since 2016. Never received less than a five-star review.
Lash artist and owner Amy Keogh is a licensed esthetician and graduate of the Euro Institute of Skin Care in Washington State.
Before opening So In Love Lashes, she worked at Recoop Spa in downtown Bellevue and later at Gene Juarez, the leading luxury salon and spa in the Seattle area, where she trained extensively in lash extensions.
She's specialized in extensions since 2019, with ongoing continuing education in advanced techniques. It's the work she loves and the work she does best.
A different approach to lashing.
Maybe you've felt that lash extensions are more stress than they need to be — between scheduling confusion, what to expect at checkout, and fear of damaging your lashes.
So In Love Lashes is built differently — one guest at a time, in a private studio designed to feel restorative, not rushed. No surprises, no guesswork. Aftercare is simple and the health of your natural lashes comes first.
You book, you arrive, you relax, and your lashes are taken care of.
Thoughtful Placement
Each lash is custom-set for your eye shape, lash health, and the look you're after. No cookie-cutter sets.
Lasting Care
I take notes after every appointment, follow up on what worked, and make adjustments as your lashes — and your preferences — evolve. Corrections and adjustments are part of the service, never an inconvenience.
So In Love Lashes
Bird Rock, La Jolla
By appointment
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Updated: July 2nd, 2026
5726 La Jolla Blvd, Studio 101 La Jolla, CA 92037