A Private Lash Studio in Bird Rock, La Jolla
Lash extensions, simplified.
Lashes should make your life easier,
not complicate it.
No tipping, no upcharge for lash type, no surprise fees. Your aftercare kit, lash bath, and rebookings are part of the appointment.
Time-based pricing, by design.
You choose the look. I recommend the technique to deliver it — classic, hybrid, or volume — based on what's healthiest for your natural lashes and what best achieves the result.
Unhurried by default.
Appointments are scheduled with margin. The start and end of your visit can be as quick or as relaxed as your day allows.
Built for consistency.
You're rebooked before you leave. Reminders are sent for you. Aftercare is simple. Lashes become a quiet part of your routine - never a chore.
Established 2021. Esthetician since 2016. Never received less than a five-star review.
Lash artist and owner Amy Keogh is a licensed esthetician and graduate of the Euro Institute of Skin Care in Washington State.
Before opening So In Love Lashes, she worked at Recoop Spa in downtown Bellevue and later at Gene Juarez, the leading luxury salon and spa in the Seattle area, where she trained extensively in lash extensions.
She's specialized in extensions since 2019, with ongoing continuing education in advanced techniques. It's the work she loves and the work she does best.
A different approach to lashing.
Maybe you've felt that lash extensions are more stress than they need to be — between scheduling confusion, what to expect at checkout, and fear of damaging your lashes.
So In Love Lashes is built differently — one guest at a time, in a private studio designed to feel restorative, not rushed. No surprises, no upsells. Aftercare is simple and the health of your natural lashes comes first.
You book, you arrive, you relax, and your lashes are taken care of.
Thoughtful Placement
Each lash is custom-set for your eye shape, lash health, and the look you're after. No cookie-cutter sets.
Lasting Care
I take notes after every appointment, follow up on what worked, and make adjustments as your lashes — and your preferences — evolve. Corrections and adjustments are part of the service, never an inconvenience.
So In Love Lashes
Bird Rock, La Jolla
By appointment
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Updated: May 26, 2026