About
Meet the lash artist and owner of So In Love Lashes, Amy
Hi, I'm Amy.
I've been a licensed esthetician since 2016, began lashing in 2018, and opened So In Love Lashes in 2021. Today, the studio is in Bird Rock, La Jolla — and I still travel back to Issaquah, Washington twice a month to see the guests I've worked with for years.
Training
To begin my esthetics career, I attended the Euro Institute of Skin Care in Washington State — a holistic program that doesn't just teach you to perform treatments, but trains you to think about skin as part of a whole-person system, including body and mind. That perspective sent me into a deep curiosity about how lifestyle, nutrition, and inner well-being show up in skin, hair, and lashes. I went on to complete a nutrition program at the Institute for Integrative Nutrition, and I've never stopped being interested in beauty from the inside out.
Once licensed, I joined Recoop Spa in downtown Bellevue, then spent over two years at Gene Juarez — the leading luxury salon and spa in the Seattle area — where I grew most as a service provider. Gene Juarez has exceptional in-house training, and it's where I learned lash extensions, with extensive one-on-one instruction and structured practice on models before working on a single paying guest. By the time I opened my own business, I had hundreds of hours of supervised practice and professional experience behind me.
The story behind the work.
Why I Specialized
Over the years, I built and refined a full menu of esthetic services — facials, body treatments, waxing, lash lifts and tinting. Each had its place, and I loved many of them. But the work that kept pulling me back was lash extensions: the precision, the styling, the relationships built over years of two- and three-week appointments.
So I made a deliberate choice. I dropped everything else.
Lash extensions are deceptively complex. The learning curve is sharp, and even after years of focused practice, there's no ceiling — new techniques, new placement strategies, new ways to better suit each guest's natural lashes and lifestyle continue to emerge. Specializing has let me keep growing in this one craft instead of dividing my attention across many. Brows and tints remain available as small add-ons during a lash appointment, but everything else is left to other professionals who specialize in those services as I now specialize in this one.
I also believe lash extensions are more than a vanity service. Done well, they're a quality-of-life appointment — a confidence builder, a piece of self-care, and a break for your eyes, body, and mind, if you choose to use the time that way.
Coming Back to San Diego
I'd lived in San Diego briefly before, but circumstances during COVID led me to move back to Washington to be near family — where I had my son and opened So In Love Lashes. I'd always wanted to come back to San Diego.
I started So In Love Lashes on Snoqualmie Ridge — first as an in-home spa that I quickly outgrew, and then as a separate business inside the local beauty salon. From there, I opened my own private suite at Sola Salon Studios in Issaquah Highlands. Each transition was an opportunity to grow — a more refined space, a more developed approach, a wider community.
In 2024, I trained four newly licensed estheticians in lash extensions. The work itself was familiar — what was new was the practice of naming, explaining, and teaching every step of how I worked. It led me to examine every motion in detail, articulate what each was for, and identify exactly what was essential and what could be cut. Through the process, I deepened my own clarity about the craft and refined the way I work today.
In February 2026, my son Leon and I moved to San Diego. He's five, attends Crown Point Junior Music Academy, and is the best travel buddy I could ask for — we fly back to Issaquah every two to three weeks so I can see my Washington clients, who I'm deeply grateful to continue lashing.
How I Work
I take this craft seriously. I show up for every appointment fully rested, prepared, and present. I take detailed notes on each guest's natural lashes, preferences, and the results of every fill — so each appointment builds on the last. I hand-make each volume fan, work with a range of products and techniques, and adjust the approach to each guest's eye shape, lash health, and the look she's after.
My pricing is all-inclusive by design — no upcharges by lash type, no surprise fees, no tipping. I'd rather keep the menu simple and charge for my time than ask my guests to navigate a long list of options. I want each guest to get the look she wants because she wants it, not because of how it's priced.
Lash artistry is one of those things you genuinely get what you pay for — in the products I choose, the professional-grade tools I keep in excellent condition, the continuing education I pursue, and the calm one-on-one environment I'm able to maintain by keeping my client list intentionally small. I also treat my own ongoing learning as part of the work. When guests choose to rest quietly during their appointment, and when I'm doing mundane tasks at home and at work, I'm often listening to audio on lashing techniques, business, nutrition, mindfulness, and personal growth. That ongoing investment shows up in every appointment.
Any corrections or adjustments are part of the service, never an inconvenience. And if I notice something — a detail of your eye shape, a choice that might better suit your features, a refinement worth considering — I'll share my professional, honest opinion. The work is collaborative, and the goal is always for you to feel beautiful and taken care of, and for your natural lash health to thrive indefinitely as we work together.
Booking
I'm a small studio by design. I focus on a limited number of guests so I can give each one the attention this work deserves. If you're considering booking, I'd love to meet you.
Location
A calm, private studio inside Sola Salon Studios in Bird Rock, La Jolla. Now welcoming new guests by appointment.
Address
Sola Salon Suites, 5726 La Jolla Blvd, Studio 101, La Jolla, Ca 92037
Hours
Mon-Fri 9:00am - 5:00pm
Questions Before Booking?
Send a message and I'll get back to you personally. New guests always welcome.
So In Love Lashes
Bird Rock, La Jolla
By appointment
Contact
Stay IN Touch
Updated: June 9, 2026
5726 La Jolla Blvd, Studio 101 La Jolla, CA 92037